The Ideal, the Non-Ideal, and the Ugly
If you’ve been in business for a hot minute, chances are you’ve heard the term “ideal client.” Creatives use the term to refer to a potential customer that meets all their demographic criteria. And I’m certain you’ve seen people say, “If they aren’t your ideal client, don’t take them on.”
You’re a smart lady though, and you know that not everything is black and white. You know that sometimes you just have to say “Yes!” Does the creative industry then put shame on you? Do you feel like you might have maybe should have said “NO”?
Have you ever questioned your decision to say, “YES”?
We’ve got your back- sometimes there are times to say yes to your nonideal client. It’s not a shameful act and you shouldn’t be afraid to tell other creatives your decision to accept a client that pays you (because that’s why we’re in business, right?!).
3 Times to Say Yes even if they are “Not My Ideal Client”
DO THE HUSTLE
If you are a brand new entrepreneur in your first year of business, it’s great to know who your ideal client is and where to find them. But you’ve also got to keep in mind that at this stage of your business, any client that’s paying you is an ideal client. You don’t have the luxury yet of turning people away when you’re begging them to walk in the door. It’s okay to take on a few non-ideal clients to pay bills. You get paid AND you get to learn about what makes a client less than ideal.
If you’re a jack of all trades, master of none, chances are you’ve got tons of non-ideal clients. Potential customers don’t know enough about you to seek out your services, or you’re too broad in your offerings. Once you niche down and offer a few tailored and selected services or products, you’ll find that you’re only attracting your ideal client! Until then, figure out what you’d like your niche to be and focus on serving the clients you do have.
TIME TO LEARN
Let’s face it. We’ve all made huge mistakes in our business. That’s just part in parcel of being an entrepreneur! And I’ll be honest, one of the best learning experiences you can have as a business owner is dealing with an unhappy or non-ideal client. You’ll learn how to deal with difficult people while still staying true to your business. Or you’ll make a mistake and learn how to overcome it. Either way, sometimes the most valuable experience you can have is one that challenges you!
What do you think? Do you only accept ideal clients or do you think it doesn’t matter? Let us know your thoughts in the comments below!