Mindset Archives | Moi & Toi

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The Ideal, the Non-Ideal, and the Ugly If you’ve been in business for a hot minute, chances are you’ve heard the term “ideal client.” Creatives use the term to refer to a potential customer that meets all their demographic criteria. And I’m certain you’ve seen people say, “If they aren’t your ideal client, don’t take […]

When to Say YES to a “Not Ideal Client”

March 14, 2018

Brittany had a fear of success AND a skewed financial mindset. Her business had stunted growth until she addressed those issues and verbally (yes, out loud) called out her flawed thinking. Yep- that might be unpopular, but we said FLAWED! Alicia’s flawed mindset was over-educating and NOT implementing. She was stuck in a continuous education […]

5 Mindsets That Are Holding You Back From Success

February 28, 2018

You’ve been killing it in your business! Revenues are increasing, your client base is growing, but you’re overwhelmed and starting to feel like there isn’t enough of you to go around. But are you truly bringing in enough income to outsource tasks in your business?

Know When It’s Time to Outsource

February 21, 2018

The Myth Mindset Creative Small Business Owners Deal With You’re a creative small business owner and you love being your own boss. You’re an entrepreneur and proud! Nothing is better than setting your own hours and being in complete control of how you schedule your day! But being a one-woman show isn’t always easy and […]

Grow Your Spirit & Stop the Burnout

January 24, 2018